Will Smith

From marketing assets for the Super Bowl and Will’s feature films to his Best Shape of My Life series, I produced end-to-end creative for Will Smith at Westbrook Media. I developed concepts, wrote scripts and paper edits, managed timelines, sourced talent and crews, and helped shape projects from the earliest idea all the way through delivery.

I produced branded content for partners like Fitbit and Coinbase (even the campaigns that never saw the light of day), and handled deep-dive research and archival pulls—including the archival sourcing for Welcome to Earth’s global marketing rollout. I also worked on-set as a supervising producer for projects featuring Post Malone and Peacock’s Bel-Air, leading teams while keeping both creative and logistics aligned.

My role at Westbrook sat at the intersection of creativity and execution: dreaming up ideas, building them into production-ready plans, and guiding the work all the way to the finish line.